So the end goal of most websites is some kind of  ”return”.  For a library that may be a donation, for a dog rescue, an adoption.  If you have goods, you make your money selling your products!  This is where E-Commerce  and online retail comes in.

Check out these Shopping Cart Examples (by iComm Studios)

http://www.performancenter.com/forsale.php

http://www.centralpowerequip.com/shop.php

Online retail sales in the United States could reach $248.7 billion by 2014, growing 60 percent from 2009, according to a study released on Monday. Whoa, that’s a lot of moola!

Driven by a 10 percent compound annual growth rate, the projected $248.7 billion is expected to account for 8 percent of total U.S. retail sales within five years, according to Forrester Research, which authored the study.

So, all I’m saying is… if you have goods to sell online, you need ECOMMERCE on your website!  If you market your site well, have good products and an easy-to-use cart, you’ll be ahead of the game.