Writing rich content is a simple way to grab your target audience and drive them to your site. Using keyword rich content posted to your website and back links will fulfill all of Google and other search engine requirements and will work to improve your search engine rankings. Better rankings will push all search engine results with a link to your business up.
Focus on Your Reader
Your online visitors are reading the content of your website to find information that benefits them, and enriches their online experience. Never focus on the company, but on how the company can solve your visitor’s problems, challenges or fulfill their needs.
Place Your Content Where the Readers Expect it
As humans, we all have dominant reading patterns of how we scan information on paper, or a website. Once your online visitor hits your landing page they will automatically begin scanning for the information they seek. The content of every page should be focused on keywords acquired from your extensive research. These are the same key words used to drive traffic to your site. The rich content on the page should be placed upfront and obvious position. Use headings and larger fonts for the more important information. If you place your content where the reader expects it, you are more likely to have them follow through with a call to action.
Short and Sweet
The length of your article is critical at keeping your reader engaged and interested. Write your content in a short & sweet style, placing the most important information in the first paragraph. Any exciting text found at the beginning will help pull the reader farther into the article, keeping their attention long enough to perform a call to action.
Writing great content takes skill and creativity. If you find it challenging, consider hiring an SEO content writer that has the experience to craft great text that can hold the attention of your target audience.
Meet iComm Studios
At iComm Studios we manage your entire project, much like a personal assistant for your website. We are a full service website design company that focuses on quality and customer service. The quality comes naturally, because we simply LOVE what we do!
We’ve been hand crafting digital solutions since 2005 and we have designed sites for everything from funeral homes and bakeries to towns & corporations! Our specialty is Custom Website Design but we offer so much more to complete the package. Our arsenal includes quality hosting & email, website maintenance, web videos, graphic design, SEO and Internet marketing. No more hassling with multiple companies; You will always talk to us and we’re HAPPY to help.