Interesting Google Trends….

Why Consumer Intent Is More Powerful Than Demographics Marketers who rely only on demographics to reach consumers risk missing more than 70% of potential mobile shoppers. Why? Because demographics rarely tell the whole story. Understanding consumer intent is much more...

Take Notes, They Can Save Your Ass!

Listening is the best way to comprehend what you are learning. However, taking notes is the best way to recall what you have learned. When done properly, following the simple guideline of the five R’s can help tremendously. They include: Record Everything Reduce Your...

POP vs. IMAP: Which One is Right for You?

If you have ever experienced the thrill of setting up an email app or client, you most certainly have had to deal with the terms POP and IMAP. However, you might not be able to recall which protocol you chose, or why. POP is simply a short acronym for Post Office...