iComm Studios | We Make the Internet. https://icommstudios.com Let us build you a professional website or mobile app and find out how we help you succeed on the Interwebs! Thu, 24 May 2018 16:01:43 +0000 en-US hourly 1 https://wordpress.org/?v=4.9.7 How to change your email address without losing your friends https://icommstudios.com/change-email-address-without-losing-friends/ Fri, 18 Aug 2017 01:45:00 +0000 http://icommstudios.com/?p=2251 Think of all the places where your old email address resides, outside of your immediate control, waiting to give people plenty of false information. There are other people’s address books, old messages in people’s inboxes, websites that use your address as your logon name, and your business cards.

Changing your email address can be quite a chore.

1. Keep the old address for a little while

The first thing you need to do is check with your old mail provider and find out how long you can keep the old address and at what price. It’s probably worth the money to keep it for at least a few months.

2. Tell your contacts, but bcc: please

Then you need to tell everyone about the change. Using your new address, send an email to everyone in your address book—friends, relatives, and business associates. Address the message to yourself (again, with the new address), and BCC everyone else.

The BCC part is important. Providing everyone with everyone else’s email address is going to get people angry—especially if some people Reply to All.

3. Auto-forward and auto-respond

Set up your mail client to receive messages from both accounts. Check the client’s features to see if there’s a way to send an automated response in reply to any message coming from the old address—and only the old address. The message, of course, should remind them to use the new address.

You might also want to set up your client to separate messages by the Send To address. That way, you can really see who’s still using the old address.

For instance, if you use Gmail, you can create a filter that can move the message to a label (Gmail for folder) or put a star next to the message:

  1. Click the tool icon near the top-right corner of the webpage and select Settings.
  2. Click the Filters and Blocked Addresses tab.
  3. Go to the bottom of the page and click Create a new filter.
  4. In the resulting dialog box, enter your old address in the To field.
  5. Click Create filter with this search in the lower-right corner.
  6. Check one of the options. I suggest Star it or Apply the label and create a new label.
  7. Click Create filter.

gmail filter 700Lincoln Spector

Set Gmail to redirect messages sent to the old address to another location.

4. Update your site logins and subscriptions

Meanwhile, go through all of the websites you log onto via your email address, and change your account information to reflect your new address. 

Do the same with mailing lists. If you subscribe to a blog, a newsletter, or just a group of friends, make the change so you won’t fall off the list.

5. The lazy way out

You can avoid a lot of these hassles if you decide to keep the old address indefinitely—especially if the old address is cheap or, better yet, free. You can phase it out at your own pace, or make it the repository for all your junk email.

6. Other ways to make email addresses easier to manage

On the other hand, you may want to lose the old address precisely because of all the garbage that fills its inbox. If that’s the case, you need to protect the new address as well as junk the old one. Sign up for a service that provides disposable email addresses that forward messages to your real one. If you’re worried about giving someone your address, give them a disposable one. I use Blur, a free Firefox and Chrome extension. Other options include spamex and mailshell.

Finally, consider buying your own domain name, and using an email address from there. No one can take away your email address if you own the domain. Domain hosting prices can vary widely, so shop carefully. 

Speaking of expenses, remember to reprint your business cards, too.

This article originally published November 25, 2013.

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Microsoft Paint gets second chance at life https://icommstudios.com/microsoft-paint-gets-second-chance-life/ Wed, 02 Aug 2017 02:22:12 +0000 http://icommstudios.com/?p=1485 Microsoft Paint isn’t dead yet, after all.

Following an outcry from fans on Monday, Microsoft (MSFTTech30) said the app will soon land in the Windows Store for free.

“In the future, we will offer MS Paint in the Windows Store also for free, and continue to provide new updates and experiences to Paint 3D so people have the best creative tools all in one place,” a Microsoft spokesperson told CNN Tech late Monday night.

Paint was on Microsoft’s list of “deprecated” features for future software releases, which means it’s “not in active development” and could be removed soon.

Related: Microsoft takes on Apple with new $999 Surface Laptop

The program was released in 1985 with the first version of Windows 1.0. It has been installed with every version of Windows since.

Microsoft said in a blog post it saw an “incredible outpouring of support and nostalgia around MS Paint” on Monday and that the program is “here to stay.”

As of last year, the app still had over 100 million monthly users.

While Paint will be available for download from the Windows Store, that’s not the same as being a core part of Windows. This could be problematic for employees using work computers, who may not have administrative privileges to install apps like Paint from the Windows Store.

Moving forward, Paint 3D will come installed on current and future versions of Windows. Microsoft unveiled the spinoff drawing app last October and says it has integrated many of MS Paint’s main functions into the program.

Read the full article here: http://money.cnn.com/2017/07/25/technology/microsoft-paint-windows-store/index.html

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Men Will Lose the Most Jobs to Robots, and That’s OK https://icommstudios.com/men-will-lose-jobs-robots-thats-ok/ Tue, 01 Aug 2017 21:22:19 +0000 http://icommstudios.com/?p=1467 Robots are coming for our jobs—but not all of our jobs. They’re coming, in ever increasing numbers, for a certain kind of work. For farm and factory labor. For construction. For haulage. In other words, blue-collar jobs traditionally done by men.

This is why automation is so much more than an economic problem. It is a cultural problem, an identity problem, and—critically—a gender problem. Millions of men around the world are staring into the lacquered teeth of obsolescence, terrified of losing not only their security but also their source of meaning and dignity in a world that tells them that if they’re not rich, they’d better be doing something quintessentially manly for money. Otherwise they’re about as much use as a wooden coach-and-four on the freeway.

There’s hope for mankind, but it’ll be a hard sell. The way we respond to automation will depend very much on what we decide it means to be a man, or a woman, in the awkward adolescence of the 21st century.

Some political rhetoric blames outsourcing and immigration for the decline in “men’s work,” but automation is a greater threat to these kinds of jobs—and technological progress cannot be stopped at any border. A recent Oxford study predicted that 70 percent of US construction jobs will disappear in the coming decades; 97 percent of those jobs are held by men, and so are 95 percent of the 3.5 million transport and trucking jobs that robots are presently eyeing. That’s scary, and it’s one reason so many men are expressing their anger and anxiety at home, in the streets, and at the polls.

While all of this is going on, though, there’s a counter­phenomenon playing out. As society panics about bricklaying worker droids and self-driving 18-wheelers, jobs traditionally performed by women—in the so-called pink-collar industries, as well as unpaid labor—are still relatively safe, and some are even on the rise. These include childcare. And service. And nursing, which the US Bureau of Labor Statistics predicts will need a million­-plus more workers in the next decade.

According to the logic of the free market, when jobs are destroyed in one area of the economy, people will shift to new areas of productivity, acquiring new skills as they travel. So you might imagine that factory workers are becoming nannies. Not exactly. That’s because we’re talking about “women’s work.” Women’s work is low paid and low status, and men are conditioned to expect better.

But we’ve all heard of the gender pay gap. The larger issue is the gender work gap—the fact that women around the world do more work for less pay, or no pay at all. (One 2016 UN report estimated that if women’s unpaid work were assigned a monetary value, it would constitute up to 40 percent of global GDP.) Technological progress could make this imbalance worse—or it could help us solve the twin crises of labor and care in one go. The problem, as ever, is not one of technology. The problem is with social attitudes, and those can’t be updated with the tap of a touchscreen.

Whether or not you believe men are about to go the way of the portable CD player depends entirely on how you define manhood itself. A great many men have been trained over countless generations to associate their self-worth with the performance of tasks that are, in a very real sense, robotic—predictable, repetitive, and emotionless. The trouble is that machines are far better at being predictable, repetitive, and emotionless than human beings. What human beings do better are all the other things: We are better at being adaptable, compassionate, and intuitive; better at doing work that involves actually touching and thinking about one another; better at making art and music that elevates us above the animals—better, in short, at keeping each other alive. We have walled off all that work and declared it mostly women’s business, even as exhausted women have begged men to join them.

Some men have already shown a willingness to think about these issues. In Silicon Valley, the hot topic of the day is universal basic income, proposed by quasi­enlightened VC types and tech CEOs as a way of delinking work and wages as robots take over more and more jobs. Feminists have, in fact, been arguing for a basic income for decades as compensation for unpaid domestic labor. Now that men might find themselves with more time to perform household tasks, they’re finally starting to listen.

That’s frustrating, but it’s also fantastic, because it’s a first step. Work is work, and as men come to realize that, society as a whole might start valuing pink-collar and unpaid labor more highly and—as men take these jobs and join the call for increased wages—compensating it more fairly. Benefits only multiply. No longer forced to choose between work and family life, more women can remain and thrive in, say, fast-growing STEM fields, increasing the pool of talent and expertise.

Automation doesn’t have to make men obsolete, not if they’re willing to change their mindset. As long as men aspire to be cogs in an outdated machine, robots may well replace them. But if they have the courage to imagine different lives of service and dignity, and then demand that those lives be made feasible in terms of both hours and pay, automation can help all of us be more human.


Laurie Penny (@PennyRed) is an author and journalist. Her latest book, Bitch Doctrine, is out now.

This article appears in the August issue. Subscribe now.

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August 1, 1971 – Second Apollo 15 Moonwalk https://icommstudios.com/august-1-1971-second-apollo-15-moonwalk/ Tue, 01 Aug 2017 14:47:00 +0000 http://icommstudios.com/?p=1470 This mini-panorama combines two photographs taken by Apollo 15 lunar module pilot Jim Irwin, from the Apollo Lunar Surface Experiments Package (ALSEP) site, at the end of the second Apollo 15 moonwalk on August 1, 1971. Apollo 15 was the fourth crewed mission to land on the Moon.

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Great WordPress Security Tips https://icommstudios.com/great-wordpress-security-tips/ https://icommstudios.com/great-wordpress-security-tips/#respond Mon, 08 Feb 2016 01:09:04 +0000 http://icommstudios.wpengine.com/web-design-blog/?p=835 Wordpress_Training2We design a lot of WordPress sites here at iComm and with any database driven website, security is always a concern…

WordPress is used by more than 23.3% of the top 10 million websites as of January 2015. WordPress is also the most popular blogging system in use on the Web, at more than 60 million websites.


Check out these great security tips from working WP developers: Click Here

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Interesting Google Trends…. https://icommstudios.com/interesting-google-trends/ https://icommstudios.com/interesting-google-trends/#respond Mon, 11 Jan 2016 16:38:36 +0000 http://icommstudios.wpengine.com/web-design-blog/?p=831

Why Consumer Intent Is More Powerful Than Demographics

Marketers who rely only on demographics to reach consumers risk missing more than 70% of potential mobile shoppers. Why? Because demographics rarely tell the whole story. Understanding consumer intent is much more powerful. Lisa Gevelber, Google’s VP of marketing, shares how starting with intent can help you reach more of the right people than demographics alone.

For years, we as marketers have been using demographics as a proxy for people who might be interested in our products. But our research shows that marketers who try to reach their audience solely on demographics risk missing more than 70% of potential mobile shoppers.1 Why? Because demographics don’t help us understand what we really need to know—what consumers are looking for in an exact moment or where they are looking to find it.

Intent beats identity. Immediacy trumps loyalty. When someone has a want or need, they turn to their smartphone for help—whether it’s a karate newbie watching an expert do a move on YouTube or a mom looking for the best deal on a pair of sneakers. When a need arises, people turn to search and YouTube to look for answers, discover new things, and make decisions. We call these intent-filled moments, micro-moments. And they’re the best opportunity marketers have to connect with people at the exact moment they are looking for something.

Understanding consumer intent and meeting their needs in the moment are the keys to winning more hearts, minds, and dollars.

why-consumer-intent-infographic-final-b

Relying on demographics is limiting

While demographics will always have a place in the marketing playbook, the brands that understand and respond to intent are better positioned to be there and be useful for all of their potential customers, not just those that fit an age and gender profile.

Source: Mobile search & video behavior analysis, Millward Brown Digital, U.S., January-June 2015, base = mobile video game searchers
  

Consider video games. You might think video game shoppers are mostly young men hunched over a bag of chips in their parents’ basement. But the data shows only 31% of mobile searchers for video games are men ages 18 to 34.2 Target demographically and you’d miss out on the other 69% of mobile users who are explicitly expressing interest in buying the next big game.

And if you’re a video game marketer looking to reach those in your category with video ads aimed at men ages 18 to 34, you’d miss out on 71% of the potential shoppers who are engaging with relevant YouTube content.3 That’s because on YouTube, which is fast becoming the new buyer’s guide and owner’s manual for games, mobile users are watching video to learn how to do things and explore their passions. But these people aren’t all the same. They’re arriving with various intentions. Some want advice, others seek inspiration, and others want product reviews.

Or here’s something really different: baby products. According to our research, 40% of baby product purchasers live in households without children.4 This is also true for 52% of baby product influencers. These people could be grandparents and cousins, friends, and co-workers. And search is their #1 way of finding out about these products.5

As you can see, if you want to reach this valuable audience, demographics alone won’t cut it. Marketers who consider intent from the onset are primed to win consumer hearts, minds, and dollars.

Source: Mobile Purchasers & Influencers Report. Google / Ipsos MediaCT, Ipsos Online Omnibus, August 2015, N=5025 Online smartphone users 18+, baby product purchasers in past 6 months
  

Home Depot is a real-life example of a brand that understands the power of intent. Years ago it figured out “do-it-yourselfers” were turning to their phones—especially YouTube—to learn everything from “how to tile a bathroom floor” to “how to build an outdoor fire pit.” So to be more useful in these I-want-to-do moments, Home Depot built a content marketing strategy centered around “how-to” videos on YouTube. Today the collection has hundreds of videos, with the top 10 videos each reaching a million views or more. The full Home Depot “how-to” collection has received more than 48 million views.

“Mobile has significantly changed how we connect with customers at The Home Depot,” said Trish Mueller, senior vice president and chief marketing officer at The Home Depot. “We’re now laser-focused on how we can use digital to deliver against our customers’ needs every moment of the day and every step of their home improvement experience.”

Getting started with moments of intent

Knowing your consumer’s intent means you can meet them in the moments that matter and deliver helpful content. Here’s how you can start to put intent at the center of your strategy:

Be there

When your potential customers turn to Google and YouTube in their moments of need, make sure you are there.

Use Google Trends to explore search trends and queries in your category to understand what consumers are looking for. Make sure you are there and useful in these moments of intent.

Be useful

Once you’ve ensured you’re there to meet your customer, you then need to be useful in that moment. Otherwise they will simply move on to another brand. Our research shows 51% of smartphone users have purchased from a company/brand other than the one they intended to because the information provided was useful.6

Think about unique, tangible ways your brand can help solve a problem or make life easier in real-time during a micro-moment. Here are some examples to get you thinking:

  • Provide local inventory information so they can see what’s in stock nearby.
  • Develop how-to videos.
  • Offer the ability for consumers to seamlessly check out with an “instant buy” button.

To see more tips on being there and being useful, learn what other brands are doing in our Micro-Moments Playbook or Read the original article here

Sources:
1 Mobile search & video behavior analysis, Millward Brown Digital, U.S., January-June 2015, base = mobile video game searchers
2 Mobile search & video behavior analysis, Millward Brown Digital, U.S., January-June 2015, base = mobile video game searchers
3 Mobile search & video behavior analysis, Millward Brown Digital, U.S., January-June 2015, base = video game shoppers who engaged with relevant YouTube content on mobile
4 Mobile Purchasers & Influencers Report. Google / Ipsos MediaCT, Ipsos Online Omnibus, August 2015, N=5025 Online smartphone users 18+, baby product purchasers in past 6 months
5 Mobile Purchasers & Influencers Report. Google / Ipsos MediaCT, Ipsos Online Omnibus, August 2015, N=5025 Online smartphone users 18+, baby product influencers in past 6 months
6 Consumers in the Micro-Moment, Wave 3, Google/Ipsos, U.S., August 2015, n=1291 online smartphone users 18+
7 https://www.thinkwithgoogle.com/articles/why-consumer-intent-more-powerful-than-demographics.html?utm_medium=email-d&utm_source=2016-01-think-letter&utm_campaign=20160111-think-letter-weekly-insight-OT-OT-CS&utm_content=article-1-CTA&mkt_tok=3RkMMJWWfF9wsRohuKvAZKXonjHpfsX%2B4uUtXKGg38431UFwdcjKPmjr1YQDSMN0aPyQAgobGp5I5FEMSrTYX7Z4t6MIXA%3D%3D

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[New Project] Caboodle Inc. https://icommstudios.com/new-project-caboodle-inc/ https://icommstudios.com/new-project-caboodle-inc/#respond Mon, 29 Jun 2015 16:00:55 +0000 http://icommstudios.wpengine.com/web-design-blog/?p=820

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Web Design: Custom WordPress® Powered Website.

Comments: Caboodle is a community based website that offers a plethora of resources for folks dealing with conditions and disorders. As usual, we were contracted to create their new website.

Caboodle was a fun project and features a complete resources library built on WordPress® as well as an off-canvas sliding menu and newsletter sign up. This was a fun website for all involved!

URL: http://caboodleinc.com/

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[New Project] Goodwork Staffing https://icommstudios.com/new-project-goodwork-staffing/ https://icommstudios.com/new-project-goodwork-staffing/#respond Mon, 25 May 2015 12:45:56 +0000 http://icommstudios.wpengine.com/web-design-blog/?p=814 goodwork-staffing-MAIN

Web Design: Custom WordPress® Powered Website.

Comments: Goodwork Staffing contracted us to create a professional and clean website for their staffing organization.

Their new website features a job search, newsletter sign up and online job application. Everything went well and the new website will go live in the coming weeks.

URL: http://198.20.249.142/~wptest/

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[New Project] EchoView Mill https://icommstudios.com/new-project-echoview-mill/ https://icommstudios.com/new-project-echoview-mill/#respond Sat, 16 May 2015 14:45:11 +0000 http://icommstudios.wpengine.com/web-design-blog/?p=811

echoview-mill-MAIN

Web Design: Custom website built on WordPress®.

Comments: EchoView Mill, an innovative fiber processing and manufacturing hub, contacted us to re-vamp their current website with something new and more up-to-date.

The new site includes plenty of special features such as a mobile-friendly design, events calendar and full content management system to make updates a snap.

URL: http://echoviewnc.com/

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