Keep your Content Fresh! Regular Website Maintenance is the Key

by | Oct 10, 2012 | Resources | 0 comments

Keep your Content Fresh! Regular Website Maintenance is the Key

Keeping your content fresh is a twofold process that is appealing to your visitors, and essential for search engine rankings. By providing regular maintenance to your website, and continually adding fresh quality content, you can easily increase traffic to your site and boost your profits.

The Benefits of Fresh Content

Fresh content is essential to provide useful information for your online visitors to keep them engaged and eager to return to your site. If you have a successful online website, it is because you are optimizing your target audience, and offering valuable content as a solution for your online visitors. By continually adding fresh content, your online followers remain interested and up-to-date with the products and services you offer.

Optimizing Your Keyword-Rich Content

Google, Yahoo, Bing and others, are always seeking out fresh quality content in an effort to provide search engine users the results they desire. Proven keywords, key phrases and quality back links that have worked well at driving traffic to your site in the past, may not be generating the same results for your business today. You need to perform regular continuous maintenance, to ensure every search query performed from online users is optimized to return results that include your business website. This includes a thorough research of optimal keywords, and when found, a complete rewriting of your website content, and promotional material, to optimize the site’s interaction with Google and other search engine sites.

Optimize Every Page of your Website

Many online web developers limit their opportunities by narrowing their focus on just optimizing the content of their site’s landing page. If your online site has a blog, you need to blog regularly with fresh content filled with keywords necessary to drive targeted audience traffic. Consider rotating out every FAQ (frequently asked questions) to keep that content fresh and updated. Working essential keywords all throughout your website on every webpage will help improve search engine results and gather more interest from your targeted audience.

Meet iComm Studios

At iComm Studios we manage your entire project, much like a personal assistant for your website.  We are a full service website design company that focuses on quality and customer service. The quality comes naturally, because we simply LOVE what we do!

We’ve been hand crafting digital solutions since 2005 and we have designed sites for everything from funeral homes and bakeries to towns & corporations! Our specialty is Custom Website Design but we offer so much more to complete the package. Our arsenal includes quality hosting & email, website maintenance, web videos, graphic design, SEO and Internet marketing.  No more hassling with multiple companies; You will always talk to us and we’re HAPPY to help.