Now that you are developing a website, or reorganizing one, it is essential to understand exactly what you want it to accomplish. Putting together a website does not need to be difficult. However, it is essential to define the site before you get started.
Defining the Site
Based on the type of website you are designing, you will need to gain an understanding of what it will accomplish, and who will be the key visitors. Will they arrive at your site to purchase products or services, gather information, or interact with you one-on-one? The design and development of your website will need to represent who you are, and what your website is to represent. Now is the time to think forward and develop the website based on your needs.
Understanding Your Audience
Whether you already have existing customers and clients, or seeking out potential customers, it is essential to understand your audience. Will they be purchasers, researchers, general users, or simply readers? Once you determine who your audience is, you can add content that is specific to their needs and expectations.
Holding onto the Audience
Now that you understand your audience, you need to hold them once they land on your webpage. Research indicates you will have less than 15 seconds to capture their attention, make an impact and solve their problem. Once they arrive, it is essential to fulfill their expectations and keep them excited about visiting your site.
Getting the Audience to Return
A successfully built website is one that is built around being attractive and fulfilling expectations. Developing a good reputation on the Internet, and offering an attractive website, can keep your audience returning time and again. By becoming the answer webpage to their problems, they will look to you first whenever it is time to purchase an item you sell, answer their questions, or give them services they require.
Meet iComm Studios
At iComm Studios we manage your entire project, much like a personal assistant for your website. We are a full service website design company that focuses on quality and customer service. The quality comes naturally, because we simply LOVE what we do!