For the Consumer: How to plan an effective website

If you are thinking of building a new website or making significant changes to your existing one make sure you have a clear plan for website and your target market.

Before you design your new web site or redesign your old one, you need to determine how you want your site to serve you and others.

• Is it your desire to do business through your website (that is, do you want to sell products and services over the internet)?
• Is your site’s purpose to give your customers more information about your brand and teach them where they can purchase what you are selling? For example, if you want to do wholesale sales, you might prefer to speak to people over the phone and make it clear on your site that you do not do retail sales.
• Do you want to secure speaking engagements, get media attention, or build a prospect list?
• Do you want your site to serve many functions?
• Do you want to have several sites?

Read the complete story here: http://www.huffingtonpost.com/peggy-mccoll/be-clear-about-who-your-w_b_833467.html