Website migration
Website Migration Services Planned Around Your Search Rankings
Your site or store moved to a new platform, with every page that ranks mapped to its new home.
People move to a new platform for good reasons. Maybe the store has outgrown the system it runs on, the old platform has become costly to keep going, or the team wants a site they can edit without calling a developer. The risk sits in the move itself, since search engines know your pages by their addresses and a new platform can change many of them. Our website migration services plan the move around the pages that already bring in traffic, so each one has a mapped path to its new address before launch, and we keep watching your search data after the new site goes live.
How a migration works
- Inventory
- Redirect map
- Carry content across
- Launch
- Watch search data
Your migration starts with an inventory of the current site, page by page, along with the searches each one brings in, taken from your analytics and search data.
From that list we build a redirect map that sends each old address to its new page with a permanent 301 redirect. The page titles and copy that earned your rankings come across with the content they belong to, and we check that the redirects work before the new site launches. Once it is live, we watch your search data so that a page that slips can be caught while the drop is still small.
Moving a store to Shopify
If your store is heading to Shopify, it may be starting from Magento, BigCommerce, WooCommerce, WordPress, Wix or Squarespace, and each starting point organizes products and pages its own way. Our Shopify migration services begin by working out how your catalog maps onto Shopify's products and collections. From there we go on to list the pages that rank today, since each of them needs a clear path to its new address. A Magento to Shopify migration can involve a large catalog with years of history behind it, while a BigCommerce to Shopify migration or a WordPress to Shopify migration can bring blog content and service pages along with the products. Whichever one you are planning, the same inventory and redirect map hold the move together.
When you compare Shopify migration agencies, ask each team about its redirect map and what happens to search traffic in the weeks after launch, since those two answers decide how much of what the old store earned comes across with it. We also design and build Shopify stores, so the move can come with a store that looks like your brand from the first day. Our ecommerce web design page covers that side of the work.
Other moves between platforms
Not every move ends at Shopify. Some stores move to WooCommerce so the shop can sit inside a larger WordPress site, and some teams take a brand site from WordPress to Webflow or Framer, which suit that kind of site well. Others leave a hosted builder such as Wix or Squarespace for WordPress or a custom static site. Each of those follows the same plan as a store move, from the inventory through to the redirect map and the weeks of watching search data that come after. As a website migration agency that also designs and builds on the platforms people move to, we can help you choose where to land as well as get you there.
Ecommerce replatforming, with or without a redesign
Ecommerce replatforming can be a good time to sort through a catalog that has grown over the years, deciding with you which products and pages come across as they are and which get rebuilt. Some teams want the store moved as it stands and redesigned later, so only one thing changes at a time. Others would rather move and redesign in one project, so customers see the new platform and the new design together. Our ecommerce migration services can work either way, and our website redesign page explains how we plan a new site from search data when a redesign is part of it.
After the move
The weeks after launch are when a migration proves itself, so we stay close to your search data and fix anything the redirect map missed. From there you can keep us on for website maintenance, which keeps the new platform current and improves the pages that matter most, and our SEO team can pick up where the migration left off and work on the searches you want to rank for next.
Questions about website migration
Will a migration hurt our search rankings?
A careless move can cost rankings, so the plan starts with the pages you already rank for. Every old page gets a mapped 301 redirect to its new address, the titles and copy that earned its rankings come across with it, and we watch your search data after launch.
Which platforms can you migrate from and to?
We move sites and stores from WordPress, WooCommerce, Shopify, Magento, BigCommerce, Wix, Squarespace, Webflow, Framer or a custom static build, onto WordPress, WooCommerce, Shopify, Webflow, Framer or a custom static build.
Can you move my store from WooCommerce to Shopify?
Yes. The move is planned around the pages ranking today, each with a mapped path to its new Shopify address.
How much do website migration services cost?
A migration is quoted as a one‑time project, priced to the site being moved. Book a call and we can go through your current site and put a number to the project.
Book a call
Tell us where your site or store lives today, where you want it to go and which pages bring in the most business. In a 30‑minute call we can get a feel for the move and talk through how we would plan it.
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We'll reply to set up a time. If it's urgent, call (704) 902‑8486.