Websites

Website Redesign Services for the Business You Run Today

The site you have was built for the business you were a few years ago, and you can feel the gap every time you send someone to it.

Our website redesign services start from where the business is now, the buyers you want and the way they search for what you sell, and build a site that makes sense to them. We design and build sites for companies that care how their brand looks and need the site to bring in work. If that sounds like you, the rest of this page walks through how we do it.

How a redesign works

  1. Discovery
  2. Sitemap
  3. Design
  4. Build
  5. Launch

Every redesign starts with discovery.

We talk with you about who buys from you, what they ask before they buy and what the current site is doing well, then we look at your analytics and search data to see how people actually find and use it. From there we build the sitemap from search data, so each page has a reason to exist and a search it can win. Design comes next, working from that sitemap, and then we build the site and launch it with every old address redirected to its new home.

We keep to that order because each step settles questions the next one depends on. A sitemap built on real searches gives the design the right pages to work with, and a finished design gives the build a clear target. By the time the site goes live, every page on it has been planned for the people who will land there.

Platforms we build on

We are not tied to one platform, so the choice starts with how your team will run the site after launch. WordPress web design suits companies that want to edit pages and publish content themselves, and adding WooCommerce lets the same site take orders. Shopify suits stores, and the detail on store builds is on our Shopify and online store design page. Webflow and Framer suit brand sites, and when you bring us in as a Webflow agency we design the site and build it in Webflow, so your team edits it in the same tool after launch. A custom static build suits sites that change less often and need to load fast, with very little to maintain behind the scenes. We talk through those choices with you during discovery and recommend the one that suits you.

Landing pages for campaigns

Ad campaigns work better when they send people to a page made for that campaign.

Our landing page design services give each campaign a page that matches the ad people clicked and asks them to take one clear step.

We build landing pages as part of a redesign or on their own, and when we also run the campaign, we write the ad and the page side by side so they say the same thing.

Migration planned around your search traffic

A new site can quietly lose the search traffic the old one earned if the move is handled carelessly, so every old page gets a permanent redirect to its new home, checked before launch, and our SEO team is part of that plan from the first sitemap. When a redesign also means a new platform, our website migration page covers how we move sites and stores between platforms.

Maintenance and optimization after launch

A launch is the start of the site's working life, and from then on it needs looking after. You can keep us on for maintenance and optimization, so the platform stays current and the pages that matter most keep improving. Our website maintenance page explains what that covers and what it costs.

UI and UX design

Good design is how a visitor knows where to click and what to do next. We plan each page around what the visitor came to do, then design the layout and the way each page responds as people move through it, so the path to a call, a quote or a purchase feels obvious. That work carries across phones and desktops, so the site reads as well on a small screen as it does on a large one. For B2B companies with complex offers, we spend extra time on how the services and products are organized, so a buyer can find the page that fits their problem without hunting for it.

Southern Distilling Company homepage at desktop width
Southern Distilling Company homepage at phone width
Southern Distilling Company's live homepage, captured October 28, 2026 at desktop width (1440 px) and phone width (390 px).

Who we build for

Our clients include distilleries and machinery manufacturers, schools in higher education, and IT companies and managed service providers, as well as agencies that bring us in on their own client work. If your business has moved on while the website stayed where it was, you are exactly the kind of company we like to build for, whatever industry you are in. You can see some of that work on our work page, with the results our clients have cleared us to share.

Our clients are spread around the country, and we are a web design team serving Charlotte as well, with Mooresville and Lake Norman close by. If you have been searching for website design in Charlotte, a call is the easiest way to see whether we are the right fit. We are happy to meet the people who will use the site day to day, since they know where the current one gets in their way.

Questions about website redesign

How much does a website redesign cost?

It depends on the number of pages, the platform and how much new content the site needs. We cover what drives the price in our guide to website design cost, and on a call we can talk through a number for your project.

Do you build on WordPress?

Yes, and on WooCommerce when a WordPress site needs a store. We also build on Shopify, Webflow, Framer and as custom static sites, and we recommend the platform that fits how your team will run the site.

Will we lose our search rankings?

A move handled carelessly can cost rankings, so we plan for it. We map every old page to a new one with a permanent redirect before launch and check those redirects, and our website migration page explains the full process.

Can you maintain the site after launch?

Yes. We offer maintenance and ongoing optimization after launch, and our website maintenance page has the details.

Travis Hedrick, founder of iComm Studios

Book a call

If your site no longer fits the business, book a 30‑minute call and show us what you have. We will tell you what we would keep, what we would change and how we would approach the redesign.

Or send a note